BERLIN/SEOUL: Samsung Electronics became the first handset maker to
announce a smartphone using Microsoft's latest mobile software, making
its surprise, hurried announcement just days before the highly
anticipated launch of Nokia's version.
The brief announcement on
Wednesday at a Berlin electronics show comes amid expectations that
smartphone makers may turn increasingly to Windows devices after a U.S.
jury decided many of Samsung's Google Android-based phones infringed
Apple Inc patents.
"It looks like a good phone, and seems like a
pre-emptive announcement ahead of Nokia," said Sid Parakh, an analyst at
investment firm McAdams Wright Ragen, of the Samsung phone.
"Microsoft
or Windows never got their best teams, never got their best designs,
just because Android was doing so well. With the change in the legal
environment, there's a case to be made that Samsung will likely shift
some of those resources to broaden out or diversify their own exposure."
Nokia,
the ailing Finnish mobile firm, once the world's leading producer of
phones but now struggling to reverse losses, is due to unveil its new
Lumia line of smartphones using Windows Phone 8 in New York on September
5.
Samsung's new phone called ATIV S -- tacked onto the end of a
long news conference in Berlin that focused on other products -- may
elevate expectations for the Lumia. Samsung's ATIV S Windows phone
sports a high-end 4.8-inch display, Corning "Gorilla" glass, and an
8-megapixel rear camera and 1.9-megapixel front-facing camera, Microsoft
posted on its official blog on Wednesday.
"Expectations for a 40
megapixel or possibly 20 megapixel camera model are running high. If
Nokia does not unveil a monster camera handset next week, many will be
disappointed," said Tero Kuittinen, analyst at mobile analytics firm
Alekstra.
But "this leaves Nokia plenty of room to draw a clear contrast with its upcoming announcement."
Samsung's
Windows-based smartphone, introduced on Wednesday, marks the first in a
"big lineup of new hardware" from the South Korean company based on
Microsoft's software, Microsoft executive Ben Rudolph said in a blog
posting.
Analysts say the introduction of Samsung's Windows phone
may be designed to assuage concerns that Microsoft will favor Nokia,
whose Chief Executive Stephen Elop -- himself a former senior Microsoft
executive -- has staked its future on the Windows platform.
"The
fact Samsung was allowed to be the first to announce is Microsoft's
backhanded way of letting other vendors know that Nokia is not getting
special treatment," Current Analysis analyst Avi Greengart said.
But
Jack Gold, an independent mobile consultant who runs J. Gold
Associates, argued Samsung had signalled its commitment to Windows for a
while, but Nokia will remain the primary driver of the new breed of
Microsoft-powered devices.
"Samsung has crossed the start line first and set the bar for Nokia's launch," said Geoff Blaber, analyst at CCS Insight.
STEALING A MARCH
Microsoft
gave a preview of its Windows Phone 8 software in June, and promised
the first phones would be on the market by the autumn.
Windows
Phone 8 looks similar to, and is built on the same core code as
Microsoft's upcoming Windows 8 operating system, but is not the same
product. Windows 8, which will run on tablets and PCs, is scheduled to
launch on October 26.
Samsung said the ATIV phone would hit stores in the October-November period but did not give an exact start date.
On
Wednesday, the Korean corporation also showed off a slew of tablets
using Windows 8 software and the second generation of its popular Google
Android-based Galaxy Note phone-cum-tablet "phablet" in downtown
Berlin.
Samsung has sold some 10 million of its original Galaxy
Note devices, creating a new product category which has smaller screen
than tablets, but bigger than smartphones.
"I am pretty confident it will even outsell its predecessor," said JK Shin, Samsung's chief of mobile business.
Samsung
hopes the new device will take the focus away from its loss of the
court case. Apple is now seeking speedy bans on the sale of eight
Samsung phones, moving swiftly to turn legal victory into tangible
business gain.
Samsung hopes the phablet upgrade will lift any
post-Apple gloom. The new version of the Note features a thinner and
slightly bigger 5.5-inch screen, quad-core processor, the latest version
of the Android operating system called Jellybean, and improved stylus
function.
"There won't be huge innovative changes in design, but
the Note 2 will feature quite a few improvements and enable Samsung to
carry on its strong sales momentum in the category," said Lee Sun-tae,
an analyst at NH Investment & Securities. "With the launch, Samsung
will also be trying to turn around downbeat sentiment after the U.S.
legal defeat."
Apple did not include the Note and other newly
unveiled Samsung products in its original lawsuit. But the company and
its lawyers are expected by many legal experts to try and use last
week's legal victory to go after future gadgets, especially because the
jury found infringing features in Samsung phones such as pinch-and-zoom
and bounce-back -- common in Android.
Shares of Microsoft finished up 2 cents at $30.65 on Wednesday. -- AGENCIES